What U.S. Journalism Needs to Know About India Journalism

On the second day of our Chennai workshop, we asked a question of the participants: What is that you want to tell U.S. journalists and media leaders about India and Indian journalism?  We also asked about the questions they have that are yet unanswered.  Tom Huang capture the thoughts from this session, which was moderated by Howard Finberg.

  • I think more immigrants are coming to U.S., your readership is going to fall. That’s something you have not spoken about. What about non-English language media and publications?
  • You can prevent Google from understanding what your searches are… there is a way to protect your data and Google doesn’t get your data. Technology is changing – Google will figure it out.
  • When transition happened, how did management train the journalists? How fast was it? What was the reaction of the journalists? Initially there was resistance. Reporter developed audio podcast, and it got a lot of comments and feedback. He wanted to be online.
  • How much preparation did your team did you do before coming – studying Indian media and newspapers? We see this as a learning experience, you are always going to bring your own cultural biases with you, this is the only way to overcome your natural habits.
  • It would help us if you were more specific – what would you like to know? Which model has worked best in encouraging journalists to become multimedia journalists? Carrot or stick? Jeff Couch: It’s mostly carrot, set expectations and show results, provide training and encourage them. We don’t allow the phrase “do more with less.” We have to set priorities.
  • I would like to know whether you’re concerned about digital or whether you embrace it? Is there a divide between print and digital?
  • What do you think of native ads and advertorial?
  • Strong linkage between industry and journalism education. Sue Bullard: Educators used to be even more resistant to industry changing. People in newsrooms realized they were going to lose their jobs if they didn’t change. Educators wanted to keep teaching the way they had. Universities are slow to change.
  • Indian politicians want their own media house – newspaper, TV and website.
  • There’s a divide – English language for upper and middle class. A lot of newspapers don’t cover corporate scandals – they don’t want to lose crucial advertising.
  • How is journalism taught at the high school level, in U.S. and India? In U.S., more learning at college level. Howard Finberg predicts trend that journalism education is about experience – because of disruptors, you can get a good journalism education without going to a journalism school. Badge movement is to measure how much work you have done.
  • I want to ask you about the paywall. Student learned that NYT’s circulation revenue was more than advertising revenue. Don’t see paywalls happening in India in near future. Deliberate decision not to take content behind paywall. We were there.
  • English language and regional newspapers. Regional are growing at faster rate than English language. There’s no single formula for India media.

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